Who we are
Our Story
Our story begins at the intersection of two worlds : we are a design team with a legacy of working with global brands like Nike and PlayStation and with a personal history as part of the Palestinian community. Our identity has always been a blend of influences. Growing up in the West, we found ourselves weaving together the threads of pop culture, from the movies and games we grew up loving, and our Palestinian heritage to create a sense of self. Our personal journey, as members of the diaspora, taught us the power of authenticity.
Our Mission
Our mission is to create more than clothing. We’re building a community. A space that champions bold, proud expressions of identity and stands in solidarity with the Palestinian cause. This is where we celebrate who we are, unapologetically.
Our Pledge
In keeping with our principles, we pledge to donate 10% of all proceeds to the Hind Rajab Foundation. The foundation’s mission is to pursue legal action against perpetrators of war crimes and human rights violations in Palestine. The goal is to challenge the impunity that has allowed such atrocities to persist. By choosing our products, you are actively contributing to a quest for justice.